Website

Why a website is important for your business

By August 28, 2020 No Comments

With the world becoming increasingly digital day by day, a website forms a crucial part of any business, be it big, medium or small. Your business website is a primary gateway to the digital world which can bring in far more business opportunity than you can imagine. A website helps a business to establish its business credibility and online presence to millions of potential consumers or customers who are online every single day. Today, people don’t trust a business without a website, no matter how big it is. Having a website helps to build up the image and trust for your potential customers. Website allows a business to display their contact details like name, telephone number and business address which helps people to reach you more easily.

Digital marketing

Today more than 90% of Business purchases start with an internet search on big search engines like Google or Yahoo. Not having a website would be losing out on an opportunity to show up in search to potential customers.  Having a website makes it far easier for people to search for your business and discover your product or services.

Website allows a business to tap into the huge potential of digital marketing. You can do search engine marketing to enable your website to get onto the first page of Google search results for your relevant business keywords, thus, helping your business to get significant relevant traffic without any advertising costs. On the other hand, a website can be used as a primary platform to advertise on Google, Yahoo, Bing and social media networks like Facebook, Twitter, Pinterest to directly target most relevant target groups according to your business model. These ads can bring you a significant amount of leads and enquiries for a much lesser cost when compared with traditional advertising mediums like OOH, Radio, Television and Print media.

Potential clients

A business with its own website gets advantages when it comes to customisation. You can design different types of landing pages, pages showcasing products, different types of sales funnels and much more. A website allows a business to build up an email list of website visitors. Such an email list helps to establish direct contact with your website visitors who also mostly happen to be potential customers. Other than emails, a website can also enable businesses to map their visitor behaviour through use of cookies, thus helping businesses to gain valuable insights on different parameters like websites they browse, their interests, browsing patterns and online shopping behaviour for future advertising and remarketing campaigns.

Information

A website allows a business to promote different offers like the season end sales. Such offers can form a vital part of a successful marketing and sales strategy which can be used to generate additional sales or up sales from your new and existing customers. Websites can also be used to share user reviews about your products and services which would not only lend credibility to your business but also help new users make an informed buying decision.

In this day and age having a website for a business is an absolute need. Not only does it make your consumers aware about your business existence but also helps your business generate revenues.

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